Windows Phone sales dip in the US, but passes 10% in France and growing in Europe
According to Kantar WorldPanel sales of Windows Phone devices continue to grow at a moderate stride across Europe, peculiarly the big 5 countries (UK, Deutschland, France, Italy and Spain).
However in the Usa Samsung's Galaxy S5 looks to be hurting Windows Phone and the iPhone.
Europe rising
The latest numbers were just released this morning by Kantar, who monitor sales channels of diverse smartphones. Today'southward stats business relationship for sales for the three months to April 2022. The trajectory of sales for Windows Phone looks to be the same with Europe being its strongest market place, including France, passing x% and the Britain with 9.5% in sales. Spain too had a large bound to 4.six% (upwardly from one.seven% the twelvemonth earlier).
The total Windows Phone market place share of sales across the big 5 European markets is at viii.4%, with Android leading with 72.iv% and Apple at 17.v%.
Those numbers indicate what Kantar refers to equally "increased handset fragmentation beyond the European smartphone marketplace", which in this case is a adept thing for Microsoft'southward Windows Phone since they are the ones doing near of the fragmenting.
US drops for Windows Phone sales
The grade in the United States though is also like, that is Windows Phone continues to struggle. Sales of Windows Phones have dropped to 4.seven%, down from 5.six% one twelvemonth before. Ii factors can perchance be attributed to those numbers:
- The hype and launch of the Samsung Galaxy S5
- 1 major Windows Phone launch with the Verizon Lumia Icon (Samsung ATIV SE came later in April)
The Galaxy S5 launched at the stop of March with preorders, only the hype around its proclamation – and afterwards the HTC I (M8) – seems to take impacted sales of all other mobile operating systems. It was no secret that HTC and Samsung had new flagship devices coming out, and information technology looks like many were taking a 'wait and encounter' approach.
On the flipside, Windows Phone did not accept much for new devices in the first role of the twelvemonth. The Lumia Icon launched on Verizon, simply AT&T, T-Mobile and Sprint did not see the addition of whatever new devices. The Nokia Lumia Icon has received solid reviews, but at that place are no sales numbers to signal how well it is doing. 1 thing is obvious, however well it is selling it is not enough to offset the continued strength of Android (and Samsung in detail).
Indeed, Samsung is and then strong in the US that its sales rival that of Apple (34.1% versus 34.6%, respectively).
People's republic of china and Android dominate
Low-cost Android devices are continuing increase in popularity in Red china with a vii.9% increase in sales year-over-year and a nearly lxxx% potency in device sales. That has come at the expense of Windows Phone, which has dropped from a poor 2.2% in 2022 to an fifty-fifty worse 0.8% in early 2022. Ironically, the Android-based Nokia X may exist playing into that refuse, though, with no solid sales numbers on that device, it's hard to know for certain.
No 'viii.1effect' just nonetheless
Windows Phone viii.1 was not announced in time for these sales numbers, so there will be little impact to marketshare.
In the Usa there are no official Windows Telephone 8.1 handsets available today, with the 8.one update likely this summer for existing devices. For AT&T, we are expecting a re-launch of the Nokia Lumia 1520 in Greenish for a June/July timeframe, merely no new major Windows Phone device until Nov. As well, AT&T and T-Mobile are expected to become the Nokia Lumia 630 in July as well.
We don't accept high hopes for any United states or worldwide bump for Windows Telephone for the adjacent few months as the 8.i update may not push button sales besides much college. It will be interesting to see how adoption of the Lumia 630 and afterward the Lumia 930 bear on sales.
Source: Kantar Worldpanel
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Source: https://www.windowscentral.com/kantar-windows-phone-sales-dip-us-passes-10-france
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